i had to add this site to my blog list. after you read the following i think you will understand. it is a direct copy of her words and some pictures (link):
The Phat Fiber Sampler box is a way for independent fiber, yarn and related needlecraft companies and artisans to promote their products through a tactile goodie box that goes on sale once monthly. Our contributors get exposure while the consumers get to handle and experiment with products before making larger purchases. If you would like to contribute to the box, or are interested in learning more, please contact Jessie at firstname.lastname@example.org.